EP 74: Sustainable Periods: The Journey of Here We Flo with Susan C. Allen Augustin

Hey! Reader!

It's been a while! How's your Summer going so far? I've been busy working and relaxing but I thought it was time I reached out and said hey. I took a trip to Salou in Spain last month and I've been collaborating with some amazing clients over the past few months including the brand launch of this awesome start up - The Chika Collective.

I’m also excited to share with you the latest episode of my podcast, where I sat down with Susan C. Allen Augustin, the incredible Co-Founder and Chief Brand Officer of Here We Flo. This brand is completely disrupting the feminine personal care industry by challenging the cultural shame and stigma around menstruation. I mean why are periods still taboo?

In our conversation, Susan shares how she and her co-founder Tara met at the London School of Economics and created a brand that would challenge the status quo. We dive into their approach to breaking down cultural shame and stigma through humour, and how they’ve built a company culture that aligns with their values from day one.

Some highlights from our chat include:

The importance of intentionality in designing recruitment processes
Using humour as a tool for breaking the ice and challenging societal norms
The power of collaboration and determination in building a successful business

BEST MOMENTS

"There's a reason why funny is first, and funny feminists and fierce is really using humour to break the ice, because there is generally a stigma and a shame that's been socialised around these topics."
- Susan C. Allen Augustin

If you’re looking for inspiration on how to build your own brand that makes a positive impact, you won’t want to miss this episode.

So, grab a soda and lime, pop your headphones in and have a listen - don't forget to review and subscribe!

Enjoy!
Danielle

Say hi on LinkedIn

Book a FREE discovery call with me

Thanks for reading! Feel free to reply any time (I will actually read your email and reply to you).

Unsubscribe · Preferences

🎁 That's a wrap!

2024 has been a year to remember. A year of transformation and milestones. I’ve been reflecting with so much gratitude on the journey and the incredible people who’ve been part of it. From getting LEVEL C certified (huge thanks to Marty Neumeier and Andy C!) to co-hosting Birmingham Design Festival (huge thanks to Luke Tonge and Daniel Acorn) and helping purpose-driven founders build brands that create real impact, this year has been about setting intentions and seeing them flourish. Watching...

3 months ago • 1 min read

🎉 It’s Official: Black Friday is Over! 🎉

What a week! 😅 I’ve never run a deal like this before, but I’m so glad I did. The response has been incredible, and I want to say a massive thank you to everyone who supported, shared, or took the leap to work with me during my Black Friday extravaganza! I appreciate each and every one of you. For those who jumped in—get ready. We’ve got plenty of work to do between now and Christmas, and I can’t wait to deliver results that truly transform your brand. For everyone else—don’t worry. Normal...

4 months ago • 1 min read

⏰ The clock is ticking on this Deal!

Tick tock - deal ends tomorrow at midnight! Are you ready to make 2025 your standout year? Imagine having a standout brand, effortless social media templates, a clear marketing plan, and personalised support—all set to transform your business in time for the New Year. Well time is running out, which is why NOW is the perfect time to invest in your brand: 1️⃣ January is a fresh start – set yourself up for success with a brand that turns heads and attracts clients.2️⃣ Your brand is the...