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EP 67: Disruptive Thinking in Branding with Andy Starr

Hey! Reader!

How's April been treating you so far?

For me it's been a mix of eating a fairly reasonable amount of chocolate over Easter, grabbing tickets for the next Gather Event in Brum and trying to avoid the constant pouring rain, roll on Spring!

This month I also had the absolute pleasure of speaking with Andy Starr, Managing partner of Level C which is an education program which teaches the principles of modern brand to business professionals. Andy co-founded the programme with international brand expert and author Marty Neumeier.

I was lucky enough to take part Level C at the start of the year and I am now a Certified Brand Specialist which is pretty cool!

It's all about helping clients outmanoeuvre competition and conditions in their markets, and make marketing, advertising & PR content work better, land stronger, and drive real results.

During our chat we discuss DISRUPTION (something Andy is really passionate about) we get into what this really means and why it’s so important. TIP: being different isn't enough these days!

I assumed that Andy had to convince Marty Neumeier to collaborate with him, but that wasn't the case at all. We discuss how Level C originated from some personal stuff Andy was going through at the time.

What's crazy is branding hasn’t always been Andy’s thing. He’s a trained musician, majored in English Literature, worked in finance and studied law before coming to the world of brand.

So, grab an iced latte, pop your headphones on and tune in!

BEST MOMENTS
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​"We believe that creativity is more valuable in problem solving than just being more productive, but it needs more people who are able to think about what they do before they do it, while they do it, and after they do it" ​
-Andy Starr​
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Listen now on your favourite podcast provider!

Enjoy!
Danielle

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